Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

Ford's affordable EV pickup skips the big battery, betting that most buyers will never tow a single trailer or need max range ...

When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

Ford has announced a major step in its electric vehicle (EV) roadmap, unveiling three connected initiatives: an affordable ...

The prospect of a $30,000 EV sounds good, but this ain’t the first time we’ve been sold a grandiose idea by the Blue Oval.

With both the 2022 Ford F-150 Lightning (all-electric) and 2022 Maverick compact pickup (with its efficient hybrid powertrain option) already loose in our consciousnesses, the mind quickly turns ...