Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app ...

Scaling a mobile game in 2025 takes more than just paid traffic or clever creatives. It means understanding your players, adapting quickly, and building strategies that connect every part of the user ...

With 7 weeks to go until App Promotion Summit NYC on September 18th, the marketplace is now almost full with only a handful of stands still available.

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...