Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be nothing like what fans expected.

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that something was coming on August 8. The upside, though, is 100 per cent he is not retiring.

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for Hamilton's newest drink in his Almave line, Almave Humo.