In a memo to staff obtained by Deadline, Steve Boom, Amazon’s vice president of audio, Twitch, and games, said the rise of video podcasting has created “different audience needs” and requires “distinct discovery, growth, and monetization strategies” compared to traditional audio-only narrative podcasts.

The move comes nearly five years after Amazon acquired Wondery as part of a push to expand its catalog of original audio content.

As podcasting becomes video-oriented, Amazon is shuffling Wondery into Audible and a new “creator services” team while cutting approximately 110 staff members