Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...

Tesco has released a limited-edition sandwich that has got the nation talking today, August 5, 2025, because it's inspired by ...

It's not been done to copy Marks and Spencer and in fact Tesco was there first with a Strawberries & Cream sandwich back in ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

TikTok is obsessed with Tesco’s new birthday cake sandwich - a sweet, sprinkle-filled sando released as a limited edition. One video has racked up over 1 million views. This follows M&S, which ...

The unusual creation is made up of two slices of birthday cake flavoured bread, a vanilla buttercream and raspberry jam ...

And there has been plenty of excitement around Tesco's new limited edition Birthday Cake Sandwich. Priced at £3, it consists ...

The arrival of Tesco’s ‘birthday cake sandwich’ drew the inevitable attention of nearby colleagues when the bright purple ...