Delta said it's 'testing' AI pricing in its latest earnings call. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm.

The airline says it doesn’t target fare offers based on personal information after lawmakers share concerns about the technology.

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares,