As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

Ford is hinting at the return of the classic Ranchero as part of its electric vehicle revolution, promising a breakthrough in affordable and capable electric vehicles.

Ford is brushing up on its Spanish again. Prior to the launches of the Maverick Lobo and F-150 Lobo, Ford filed for ...

🛻 Ford’s promised “Model T moment” on Monday might include an “affordable” small electric pickup truck called Ranchero ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better than the Mustang Mach-E and Capri EVs.

Ford currently sells nothing like the Model T. With its 1924 MSRP of $260, that barebones car would cost $4,887 today. Ford’s cheapest vehicle is the 2025 Maverick compact truck, at $28,145. The ...

Ford filed a patent for the name less than a week after hinting at a new 'Model T moment' for the company. Could it be the ...

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...