Justin Bieber has released the video for 'First Place,' which highlights his time making the album 'Swag' in Iceland.

The First Place music video, released August 13, 2025, takes that feeling and sets it against a stark Icelandic backdrop.

It’s not unusual for musicians to write songs about beloved cars, like Justin Bieber singing about his wife’s GMC Yukon. As ...

One week prior to the “First Place” video, Bieber shared the first visual for Swag. Also filmed in black-and-white, “Yukon” ...