Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark Stoops might need to go.

Through the early part of the rev-share era, Mitch Barnhart has heard the “speculation” about Kentucky’s plans. The UK ...

At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

The revenue sharing era in college sports is underway, and Mitch Barnhart commented on it concerning the Kentucky Wildcats.

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider content, unique fan experiences and exclusive merchandise." ...

Mitch Barnhart says SEC athletic directors will meet in the coming weeks and could have a decision on the 8 vs. 9-game ...

As for Stoops, who is entering his 13th season and the longest-tenured coach in the SEC, Barnhart is confident he can bounce ...

The University of Kentucky Athletics has unveiled BBN United – an innovative loyalty and membership platform and the official ...

It will only be a matter of time before the Southeastern Conference makes a final decision on moving to a possible nine-game ...

LEXINGTON — Kentucky athletics director Mitch Barnhart knows the Wildcats’ football program faces an uphill battle every year ...

On Friday, the settlement in the House v. NCAA, Hubbard v. NCAA and Carter v. NCAA cases (collectively, "the House case") was granted final approval by the United States District Court for the ...