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CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

For example, months before a product launch, planning teams will begin running forecasts, prepare dummy SKUs (a placeholder for the actual product SKUs) and work with purchasing teams to convert ...

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.

If your product doesn’t require a token to function, focus on achieving product-market fit (PMF) first. Launching a token too ...

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

Download the best product launch templates for monday.com, ClickUp, Wrike, Notion, Excel, Google Sheets, and more.