Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.

Italian regulators say Shein’s green messaging was vague, misleading, or overstated Authorities criticized Shein’s claims ...

Italy's competition authority (AGCM) imposed a 1 million euro ($1.16 million) fine on China-founded online fast fashion ...

The fine targets Infinite Styles Services, the company responsible for managing Shein's product trading websites in Europe.

The Italian Competition Authority announced Chinese retailer Shein was fined more than $1 million for allegedly "misleading" ...

Shein has been fined €1m by Italian regulators for misleading environmental claims, just weeks after a €40m penalty from ...

Italy's competition authority (AGCM) imposed a €1m fine on China-founded online fast fashion retailer Shein on Monday for ...

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.