Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year.

Claiming to slash production time, not brand value, ^a t o m’s Network’s new AI-driven creative engine promises speed and ...

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

OpenAI has appointed Omnicom Media Group’s PHD as its global media planning and buying agency of record. Campaign understands that the UK market will be included in the agency’s remit.

Prada Beauty is promoting its new masculine fragrance with a cinematic-style film starring its brand ambassador, actor Tom ...

Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ...

Obesity, it says, isn’t just the outcome of ghee-laced parathas and Netflix binges. It’s a chronic condition shaped by genes, ...

McDonald's India (West & South) announced a brand film highlighting its newly launched ‘Protein Plus Slice’, featuring chef ...

26 th July 2025 marks the 10 th year of celebrating World Mangrove Day. Marking the occasion, Signature Packaged Drinking ...

When Havas Creative Network India announced Tina Mansukhani Garg as president of its creative agency in India, it signalled ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...