Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

An infographic from LinkedIn looks at the top company hashtags for Pride Month, as well as several other related trends.

Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Mastering account penetration is vital for sales leaders to achieve their growth objectives. Learn 4 tactics that improve account penetration and increase market share.

Career Development - This infographic covers how to set yourself up for success when interviewing remotely for a job.

When a marketing organization operates as a center of excellence (CoE), it excels at marketing performance management and achieves company growth. Here's how to make Marketing a CoE.

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

Discover how B2B strategic partnerships can enhance growth, expand portfolios, and strengthen market positioning for long-term success.