One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

The ultimate mission for marketers is to make a brand or product the easiest choice for every buyer, at any moment, within its category. While the pursuit of sales and consumer engagement often leads ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Marketers can no longer rely on static annual plans or business-as-usual campaigns – resilient systems allow us to respond with purpose and direction rather than anxiety: here’s how.

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.