Last week, WPP (LSE:WPP) reaffirmed its earnings guidance for 2025 and reported decreased earnings for the first half of the year, with sales falling to GBP 6,663 million from GBP 7,227 million and ...

Advertising researchers introduce new attention metrics to understand Gen Z behavior online, impacting ad effectiveness and ...

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping the Group M brand, “may have been disruptive, but it’s been necessary work”.

SECRET NUMBER has caught fans by surprise with the announcement of their comeback! On August 8 at 6 p.m. KST, the group ...

Snapchat, in partnership with WPP Media and attention measurement firm Lumen, has unveiled a groundbreaking study titled ...

IU is set to meet fans in person at a special fan meet-up! On August 8, her agency EDAM Entertainment announced through IU’s ...

Ratheesh spent nearly 10 years at WPP Media as general manager at Motivator, having joined the group in 2014 as business ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Burson reported a slight acceleration in like-for-like revenue decline in Q2, although there was positive news on new ...

WPP has slashed staff bonuses and halved its dividend, after a 5.8% slump in Q2 revenues, and said incoming chief executive Cindy Rose will review the company’s strategy.

Snapchat, WPP Media and Lumen release a landmark study revealing that real attention is the most powerful driver of digital advertising success in India, especially for targeting Gen Z audiences.