When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

Ford's affordable EV pickup skips the big battery, betting that most buyers will never tow a single trailer or need max range ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

The prospect of a $30,000 EV sounds good, but this ain’t the first time we’ve been sold a grandiose idea by the Blue Oval.

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

With the removal of the EV tax credits, the auto industry mobilized to offer affordable EVs that people always wanted to buy, ...

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction ...

Ford is about to reinvent itself—again. Today the carmaker announced the production of a new, $30,000 mid-sized electric ...

Following its tradition of advancement, Ford could convert the ICE Maverick into its next full EV, further pioneering prosperity in the compact truck realm. Why Ford Needs To Come Up With The ...

With both the 2022 Ford F-150 Lightning (all-electric) and 2022 Maverick compact pickup (with its efficient hybrid powertrain option) already loose in our consciousnesses, the mind quickly turns ...