From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

Sylvain Pataille changed the industry’s perception of Burgundy’s underdog white grape—as well as the Marsannay appellation as ...

Blending wine is about much more than combining different grape varieties—it can impact alcohol, color, flavor, and more.

The South American wine scene is more exciting than ever, with a slew of traditional and cutting-edge wines catching the ...

Tito’s has earned its place in a crowded market for its dedication not just to crafting a vodka so smooth you can sip it—but for giving back at the same time.

Searching for Terroir in Tequila—Beyond the Highlands and Lowlands If the agave cultivation and production process is approached with care, each tequila-producing state and subregion—even a single ...

The Plight of California’s Grape Growers As vines are pulled and grapes left unpicked across California, farmers blame tax loopholes, import incentives, and sluggish demand. Now, some ask, can tariffs ...

Can Non-Mexican Agave Spirits Go Mainstream? Domestically produced agave spirits currently comprise a tiny percentage of the U.S. market, but as the category grows, producers are betting there’s room ...

When establishing a vineyard, it’s nearly impossible to make a standalone decision. Every element, from the climate to the tractor, is part of a connected system. So when it comes to vine density—that ...

Ozempic Curbs Drinking—So What Does That Mean for the Alcohol Industry? An estimated 15 million Americans are currently taking semaglutide weight loss drugs, which are proven to impact alcohol ...

As labor becomes even scarcer, even ultra-premium wineries are expected to turn to mechanical harvesters. Will wine quality suffer?