Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app ...

With 7 weeks to go until App Promotion Summit NYC on September 18th, the marketplace is now almost full with only a handful of stands still available.

Scaling a mobile game in 2025 takes more than just paid traffic or clever creatives. It means understanding your players, adapting quickly, and building strategies that connect every part of the user ...

Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...