People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Learn how applying web accessibility standards can enhance user experience, expand your audience, and boost conversion rates ...

Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Discover why video is critical for B2B marketing success and ways to use it effectively to boost engagement, trust, and ...