Discover the impact of AI-generated video technology on B2B marketing, from personalized content to data-driven decision-making.

Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality.

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...