From CRUK’s top marketer urging CMOs to “stop moaning and crack on” to the need for better brand measurement in the boardroom ...

Having marketing and sales singing off the same hymn sheet is crucial to drive sustainable growth, says Mars Food and ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...