The ultimate mission for marketers is to make a brand or product the easiest choice for every buyer, at any moment, within its category. While the pursuit of sales and consumer engagement often leads ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

This report summarises the latest advertising spend data collected within the AA/WARC Expenditure Report.

Marketers can no longer rely on static annual plans or business-as-usual campaigns – resilient systems allow us to respond with purpose and direction rather than anxiety: here’s how.

Emphasizing the objective process of advertisement creation, such as AI creating advertisements based on a systematic analysis of existing commercials, may attract more favorable consumer responses to ...

Coca-Cola’s Q2 showed a company navigating choppy waters in the ways many brands must in 2025: offset volume declines by driving for profitability and placing marketing front and centre in that effort ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...